Twitter to start paying users for advertisements on their replies

Musk has been unveiling massive changes on the microblogging platform including taking away blue checkmarks on accounts that have not subscribed to Twitter Blue.

Piece by: PERPETUA ETYANG
Entertainment

• He said users must have a verified account to receive the payment for the advertisements.

Elon Musk.
Image: Instagram

Twitter owner Elon Musk has announced that the platform will soon start paying content creators for advertisements on their replies.

In a statement on Saturday, Musk said the first block payment will amount to $5M (Sh694 million).

He said users must have a verified account to receive the payment for the advertisements.

"In a few weeks, X/Twitter will start paying creators for ads served in their replies. The first block payment totals $5M. Note, the creator must be verified and only ads served to verified users count," he said.

Musk has been unveiling massive changes on the microblogging platform including taking away blue checkmarks on accounts that have not subscribed to Twitter Blue.

He removed the blue verification badges after they failed to pay a monthly subscription fee of Sh972 ($8) for Twitter Blue.

The move saw some politicians, celebrities, media companies, and journalists lose their badges.

Several Twitter users objected to the changes fearing the new requirements would encourage the spread of misinformation and fake news.

However, Twitter users with more than one million followers got their blue verification badges back.

Musk stepped down as Twitter CEO and appointed Linda Yaccarino as the new boss.

Musk made the announcement via the social media platform saying Yaccarino will focus primarily on business operations.

The billionaire entrepreneur said he will continue serving Twitter company under product design and new technology.

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