Piece by: PAUL AMUKO

09 June 2023

• The Unleash Your Edge Fiesta has become an annual spectacle that transcends the boundaries of traditional events.

• Khaligraph's ability to connect with the audience and command the stage showcased why he is one of Kenya's most celebrated artists.

Nairobi, June 3rd, 2023 - The pulsating beats of Khaligraph Jones echoed through the air as he took the stage at the Unleash Your Edge Fiesta, igniting the crowd with an electrifying performance that perfectly complemented the refreshing taste of Smirnoff Pineapple Punch.

The synergy between Khaligraph's musical prowess and the delightful flavor of the new variant created an unforgettable experience for all in attendance.

The Unleash Your Edge Fiesta, hosted by Kenya Breweries Limited (KBL), served as the perfect platform for the launch of Smirnoff Pineapple Punch, a delectable blend of Smirnoff vodka infused with the vibrant flavors of pineapple and ginger beer.

As the crowd swayed to the infectious rhythms, Khaligraph Jones showcased his lyrical mastery and captivating stage presence. His seamless delivery of hit songs had fans singing along and losing themselves in the music. Khaligraph's ability to connect with the audience and command the stage showcased why he is one of Kenya's most celebrated artists.

KBL's Managing Director, Mr. Mark Ocitti, emphasized the importance of innovation and consumer satisfaction.

He explained that the introduction of Smirnoff Pineapple Punch was a response to the consumers' desire for a refreshing and exciting beverage.

By investing in their brands and staying in tune with evolving consumer trends, KBL aimes to create unforgettable drinking experiences.

The Unleash Your Edge Fiesta has become an annual spectacle that transcends the boundaries of traditional events. It offers a platform for consumers to break free from the ordinary and indulge in mischievous yet flavorful adventures. This year's edition marked the seventh installment of the Fiesta, solidifying its reputation as a source of good vibes and good times with friends.

Lillian Ndirangu, KBL's Innovations Commercialization Manager, highlighted the target consumer for Smirnoff Pineapple Punch: the trendsetters and fun-loving individuals aged between 25 and 34.

These consumers are passionate about music, staying up-to-date with the latest trends, and expressing themselves creatively. Social media, particularly instagram, serves as their key connection point, where they enjoy trendy and entertaining content.

The event itself was a spectacle of pulsating beats, laughter, and enjoyment. Attendees reveled in the performances of other talented artists such as Fena Gitu, Grauchi, DJ Karowski, MC Gogo, DJ Roq, Fathermoh, Pierra Makena, DJ Linsey, DJ Tophaz, Reedah Yvonne, and Sir M, creating an immersive and unforgettable experience for all.

As KBL continues to emphasize innovation and brand growth, the launch of Smirnoff Pineapple Punch symbolizes their commitment to delivering unique and delightful experiences to consumers.

The Unleash Your Edge Fiesta serves as a platform to bring people together, celebrate life, and forge lasting connections. With the perfect blend of music, refreshing drinks, and captivating promotions, the event showcased the power of entertainment in elevating brand awareness and fostering consumer loyalty.

In the end, it was an extraordinary day filled with joyful moments, delicious sips, and memorable performances, leaving everyone eagerly anticipating the next installment of the Unleash Your Edge Fiesta.