The Kenyan entertainment scene is set for a memorable experience as Stanbic Bank and Radio Africa partner to present the highly anticipated Yetu Festival on June 10th.
This exciting event will feature iconic performances by Sauti Sol, Kenya's sensational Afro-pop group, alongside legendary American R&B group Boyz II Men.
A press conference held to introduce Boyz II Men to the country and officially launch the festival revealed the magnitude of this collaboration.
Stanbic Bank CEO, Joshua Oigara, emphasized the importance of financial support in nurturing new beginnings and expanding horizons.
He expressed his excitement at witnessing more young people connected, ambitious, and eager to create opportunities for themselves.
The combination of Boyz II Men and Sauti Sol represents the convergence of two influential music acts, showcasing the possibilities and pan-African spirit of the contemporary music industry.
Oigara further highlighted the potential for growth in Kenya's music and arts sector, emphasizing the need to harness the intelligence, competence, and connectivity of the nation.
''I believe that we still haven't had enough when i look at music and arts Nigeria, South Africa andTanzania tend to be able to dwarf what we can do, yet we are super intelligent more competent more connected much larger.'' Joshua Oigara
He noted that although countries like Nigeria and South Africa tend to overshadow Kenya in terms of musical output, Kenya's economy is larger than Tanzania's, making it one of the key players in sub-Saharan Africa. Stanbic Bank's role is to enable possibilities and support the growth of the creative industry.
The choice of venue for the Yetu Festival holds historical significance, as it has been the site of countless magical experiences. Oigara recognized the collaboration and partnership required to bring such events to life, acknowledging the various businesses involved in the event's production, including seat manufacturers, sound system providers, and transportation services.
This ecosystem of support plays a fundamental role in the event's success and underscores the potential of the multi-billion-dollar creative sector in Kenya.
The CEO emphasized the transformative power of music and creative arts in interconnecting humanity across races and continents.
''Music is the only thing that interconnects humanity across race across the continents. So for us stanbic bank we must thank our partners for working closely helping with imaginations there’s future possibilities.'' Joshua Oigara.
While the current contribution of the sector to the country's GDP may be modest, Oigara envisioned a future where the arts industry could scale and grow significantly. He called for a shift in mindset, encouraging imagination and creative thinking as essential tools for building a prosperous future.
In conclusion, the Stanbic Bank and Radio Africa partnership in hosting the Yetu Festival with Sauti Sol and Boyz II Men marks a significant milestone in Kenya's entertainment landscape. The event not only showcases the immense talent of local and international artists but also highlights the potential of the music and creative arts sector in driving economic growth.
As the festival approaches, music enthusiasts eagerly anticipate a memorable experience that celebrates collaboration, imagination, and the power of transformative art.
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