“We are passionate about both entertainment and the environment. We also believe that the best way to reach Gen Z’s and millennials with the message of sustainability is through music and entertainment,” said Baraza Mwabe, Shoke Shoke Festival Director.
Research by MasterCard in 2021 revealed that sustainability issues are of interest to our target audience with 92% of adult Kenyans willing to take personal action to combat sustainability issues.
55% of Kenyans according to the report planned to learn more about the environment while 65% of Kenyan millennials and Gen Z’s are leading the shift in the number of people more conscious about how their actions impact the environment.
Ticketmasters, a global retailer of festival tickets conducted research in 2019 that showed 2 out of every 3 festival goers were concerned about the impact that festivals have on the environment.
Their major concerns according to the research are waste reduction, energy, and water use, transport, and food sourcing.
Shoke Shoke aims to play its part in waste reduction at the festival by banning single-use plastics for reusable cups that can be recycled to make other products and ensuring recyclable waste at the festival is segregated and collected for recycling purposes.
In addition to waste reduction at the festival, the festival will also plant 10,000 trees.
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