Why Vera is paid so much money for club appearances

Piece by: Maureen Waruinge

27 December 2022

• The socialite has explained why she is highly sought after.

• To get her rate card, one must contact her management.

Vera Sidika has explained why she is highly sought after for club appearances at their establishments.

Taking to her Instagram, Vera explained that her brand is one huge reason. Using her Instagram page she said that she works on making her brand values, which makes her such a hot commodity for clubs.

"One thing y'all don't understand is that I do club appearances for fun and to connect with my fans."

She continued; "Because that's the only place yall ever get to see me, coz I don't leave my house at all. The same way yall will go clubbing with friends for fun only, the only difference is that I get paid very well for it, and don't even get to stay more than an hour."

Vera added that that was the explanation for why one will never bump into her in public places.

"You'll never randomly see me out partying at a club. Unless I've been paid to be there. I don't show up anywhere for free because I'm a brand and If I'm to be all over the place I will lose value. I stay scarce so my value stays up as it's always been for the last ten years."

Vera's latest appearance was in Bungoma on Monday, December 26 where she partied with fans.

"That's why clubs pay me to grace so my fans can connect and party with me. That's also why my events get super full and sold out. I bring numbers."

Vera has intense negotiations with anyone who wants her time. To book Vera, a person must pay in full before she sets foot in their establishment or event.

"I don't plan events, clubs reach out to my management. Ask for a rate card and pay in full before I set foot in it. "

She finished by saying;

"My concern is they've fully paid me, they make their money back from attendance, drinks, etc, and when they book Vera Sidika it's always 100% worth it for them. I'm good at what I do and not everyone can do it like I do."