• The move is aimed at unlocking the underlying revenue amounting to Sh4.5 billion as of March.
•It introduced an expiry date on its loyalty programme, popularly known as Bonga points.
Kenya's biggest company, Safaricom has now set Bonga points to expire due to a lack of utilisation by subscribers.
According to the listed telco, all unredeemed Bonga points will now be expiring after three years.
Accumulated Bonga points that were acquired before December 31, 2019, will expire effective January 1, 2023, this is however according to the listed telco
“The accumulated Bonga points will be expiring after three years. We have noticed that they are usually dormant hence becoming a liability to us if unclaimed,” Safaricom said.
The move is aimed at unlocking the underlying revenue amounting to Sh4.5 billion as of March.
It introduced an expiry date on its loyalty programme, popularly known as Bonga points.
This will encourage redemption and unlock the underlying revenue that totalled Sh4.5 billion as of March.
The Bong points are earned as a result of airtime top-ups by subscribers.
Subscribers usually earn one Bonga point for every Sh10 spent on the Safaricom network on voice, mobile data and SMS, and for every Sh100 spent on the network for M-Pesa transactions.
For one to enjoy the Bonga points, one must be enrolled on the programme.
The Bonga points can be converted to free airtime, free internet, and paying bills.
All subscribers who fall in the category have been advised to hasten their Bonga points redemption to avoid incurring losses upon the set date for expiry.