Nikita Kering featured on Times Square screen

ELIZABETH NGIGI Lifestyle, Entertainment Journalist

21 November 2022

• Nikita Kering has joined an elite group of Kenyan artists who have been featured on the New York Times Square billboard.

• Nikita took to her Instagram page to express her joy.

Singer Nikita Kering has joined an elite group of Kenyan artists who have been featured on the New York times Square billboard.

The talented singer took to her Instagram page to express her joy. She wrote;

"In Times Square, New York (pleading face, folded hands) I’m so honored."

A few days ago, Spotify announced Nikita as the EQUAL Ambassador for November, joining the group of featured female artistes from the continent including Muthoni Drummer Queen and Sylvia Ssaru.

Nikita latest win comes a year after Singer Bahati's album, 'Love like this' album poster was also featured in New York’s Times Square billboards.

Seven months ago, Khaligraph's 6th studio album, Invisible Currency also made him get the prestigious honor.

Taking it to his Instagram, the award-winning artist broke the news by sharing a video clip of his great milestone.

"Invisible Currency 💯 Stream Now, Link in Bio… let's go#respect the ogs big shout to@primemusiccareer for the Love, God bless yall," he captioned.

The major commercial intersection and entertainment centre holds probably the most coveted advertising space in the world.

A Times Square billboard cost for a day can start at $5000 and go up to well over $50,000. Moreover, it can cost up to $3 million per month to advertise on Time Square’s largest billboard.

Sauti Sol’s Midnight Train album was also featured on Times Square major screens.