The philanthropic charity involves working with big names in the world to help ensure that all young people are set up to thrive in life, not just exams, just their slogan goes.
The charity was begun by his son Sam Branson and nephew Noah.
The CEO was with the strive challenge, a series of mass participation endurance events that raise money for the big change charity.
The 72-year-old described in his blog the virgin one of the world's most irresistible brands expanded into many diverse sectors from travel to telecommunications, health to banking, and music to leisure.
Having had a similar experience gave him more confidence in trying out Mt.Kenya but it presented a brand new challenge.
"Before setting off, the impression I got was there wasn’t going to be so much technical climbing, and my training would set me in good stead. But, as it turned out, it was pretty brutal," he wrote.
"As we climbed higher, the altitude made breathing tough and sleeping even harder. There was cold, driving rain and sleet," he continued to describe.
He was not alone in this summit and, alongside him was his son Sam and several other strivers who came together to raise funds for education.
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