Media Personality Caroline Mutoko will be highlighting and training Kenyan Micro, Small, and Medium Enterprises (MSMEs) in a newly-launched masterclass series dubbed “Empowering MSMEs Masterclass with Caroline Mutoko”.
The masterclass aims at effectively enabling MSMEs to gain access to markets online, in a bid to scale and create more jobs for the youth.
“If I cannot click on it, it does not exist. And when you finally get online, remember that you are only one swipe away from losing the attention of your consumer. This is why content is king and video is king Kong!” Mutoko said on the initiative, which will see her partner with Twiva- a social commerce platform.
The masterclass will focus on topics such as why every business must have an online presence, where and how to get your business seen online, and the psychology behind creating amazing online content and creating an exceptional customer experience online.
"It is such a pleasure to partner with Caroline Mutoko, who shares the same passion, and vision of empowering MSMEs so that they can scale and create more jobs for the youth" Twiva CEO, Peter N. Kironji said at the launch of the partnership.
The partnership followed a critical assessment of the current challenges Kenyan MSMEs face when trying to build a sustainable and profitable online presence.
“My passion for highlighting and building MSMEs has not gone unnoticed. I've found a partner who shares my vision and passion – TWIVA,” Mutoko shared on her social media platforms.
Caroline Mutoko’s masterclass will be freely available on Twiva’s website, and the first series will premiere on Tuesday, September 20.
Other than the new partnership, Mutoko enjoys a huge following on social media, with 1.3 Million on Facebook and 445,000 others on Instagram.
Through the platforms, the media personality shares her personal opinions, life lessons, and entrepreneurship tips and also endorses products and people she has worked with.
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