She recounted;
"I started getting on Instagram and watching people like Muthoni, and those days we didn't have many make-up artistes so I just started doing makeup for friends, family so one time I did for a wedding for a friend of a friend they paid me some good money.
My friend trusted me that time that money was good money on that weekend I think I made around 28k, so that was in 2014. So I went and talked to my mum and she said no you cannot quit your job she didn't actually understand that time that this makeup thing and how I am making money."
Phoina was discouraged by her mum to quit her job at a car tracking company for her beauty hustle.
Phoina left and started the beauty job, renting a small space to do nails.
"I started doing nails, then I trained with a guy, a very good mentor of mine called Sam. Nails were tricky coz people would come back two days later after the nail had broken. So I was tired of nails I said let me do makeup. So I opened a small studio in Hurlingham, My friend was a photographer and had a studio. I rented a space and used to do makeup for his clients."
Phoina said that that was where she honed her skills as a makeup artiste.
"Clients were quite a good number. I could no longer do it from the house. I need a bigger space. That was when I launched my business. At that time I felt ready to open up. I had the full support of everyone, you feel pumped."
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