In a social media announcement, Rihanna explained, “I am a proud Bajan who also feels a close connection to Africa, and its people. I've had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you."
Adding, "Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future— means so much to me.”
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones.
She sought to help, "Everyone feel beautiful and recognised, no matter their race, ethnicity, culture or personal style.”
Rihanna’s decision to expand her Fenty brands to Africa is a momentous milestone and a natural next step.
“Every launch is exciting— we're all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.” - Rihanna
It is not yet clear who the other brand ambassadors will be. All we know is that Nikita is the right person to represent Fenty. Rugby player Dennis Ombachi was also recently spotted with a Fenty Hamper.
Nikita is also a brand Ambassador at Samsung Kenya.
Trio Mio teases major international collaborations