• Rihanna’s decision to expand her Fenty brands to Africa is a momentous milestone and natural next step.
American mega star and entrepreneur Rihanna has a close connection to Africa.
In a social media announcement, Rihanna explained, “I am a proud Bajan who also feels a close connection to Africa, and its people. I've had the pleasure, and the privilege, to spend time on the continent and those experiences never leave you."
Adding, "Now, being able to bring Fenty Beauty and Fenty Skin to eight African countries and then hopefully more in the future— means so much to me.”
Rihanna was inspired to create Fenty Beauty after trying to find products that worked across all skin types and tones.
She sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”
Rihanna’s decision to expand her Fenty brands to Africa is a momentous milestone and natural next step.
“Every launch is exciting— we're all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level, but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world.” - Rihanna
Within Africa, Fenty Beauty and Fenty Skin will be available starting May 27 at the following retailers:
Fenty Beauty and Fenty Skin will be available for purchase across Africa, including cult-favorite complexion essentials like Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter, best-selling lip products like Fenty Beauty Gloss Bomb Universal Lip Luminizer and Stunna Lip Paint Longwear Fluid Lip Color, and her must-have skincare starters including Fenty Skin Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen and Fenty Skin Total Cleans’r Remove-It-All Cleanser.
Additionally, customers in Africa will be able to immediately pick up the newest launches from the brands, like:-
Fenty Beauty Fenty Icon Refillable Lipstick – a luxurious semi-matte lipstick collection – and Sun Stalk’r Face + Eye Bronzer
Highlighter Palette – a do-it-all bronzer-inspired palette with two new highlighter shades – and Fenty Skin Pre-Show Glow
Instant Retexturizing Treatment– A powerful exfoliating treatment loaded with 10% AHAs (alpha hydroxy acids), rooibos, fruit enzymes, and extracts to make your skin look smooth, glowing, and photo-ready in just one minute.