The second edition of the Hennessy Cypher at Club 1824 brought together some of Kenya's talented hip hop artists, including Boutross Munene, Rekles, Xtatic, Elisha Elai, and Monski, who performed live at the launch, creating an eclectic mix of musical talents.
The Hennessy Cypher highlights Kenyan hip-hop artists, delving deep into each of their unique stories to discover their inner drive, confidence, passion, and talent that can create chain reactions and unite millions.
Speaking about the launch, Market Manager Moët Hennessy Eastern African Alexandre Helainenoted that, "Hennessy is proud to offer a platform to young talented artists to showcase their art in the true DNA of Hennessy, Never Stop Never Settle. The story of Hennessy and Hip-hop goes way back, and we are excited to launch our second cypher in Kenya. Hennessy Cypher 2.0 is a perfect example of Hennessy's Art of Blending."
The cypher aims to impact the Kenyan Hip-Hop culture and ignite quality conversations.
Capturing the pioneering spirit of Kenyan creatives requires a high level of cultural respect and understanding – one which only a brand with 150 years of history in Africa could tap into.