The podcast is hosted on the Shahara platform – which is both web and mobile-based - at a fee of Kshs 100 for Wabosha’s episode and you get the other 8 episodes free.
This is the first of a kind partnership for content creators as it offers an economic solution for different kinds of content creators across the media and entertainment space in Kenya and Africa.
On Shahara, content creators can publish their work and have their audiences watch, read or listen to it, and audiences, in turn,6 will have the opportunity to support them directly by paying for content.
The content creator will then take the lion’s share of whatever they earn, enabling them to live, create and celebrate their work. Shahara is determined to prove that the road to building a thriving creative economy is built by the alliance between a content creator and their audience.
The Shahara platform is in its beta testing phase, starting first with a video offering.
Maxine added that, “A lot of brands suspended or cancelled their marketing campaigns after covid hit, which meant that for many months, the marketing model that generally makes up most of a content creator’s income had disappeared. That’s why I opted for a partnership with Shahara to host A Letter To My Younger Self – it’s also locally made and owned.”
Adding, “ I am appealing to all fans to support the podcast. We as content creators spend a lot of time, effort, and money creating our work. The ad-based monetization models are not always sustainable. A good example would be what happened at the onset of the COVID-19 pandemic.”
To watch all 9 episodes check out the tweet below.
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