• They have a strong sponsor of African Creative Industry.

• The group will be launching this new product in Mombasa mid this month.

Sauti Sol
Sauti Sol
Image: Courtesy

Award-winning group, Sauti Sol have signed an ambassadorial deal with Infinix at a press conference held at the Social House.

Speaking about the deal, the Grammy Award-winning group said;

"We chose to work with them as they have a strong sponsor of African Creative Industry, and have been a great supporter of the Kenyan Music Industry. Their business model is collaborative, inclusive and strongly hedged on innovation."

"They wanted to co-create a campaign whose pillars capture the essence of both businesses, more so a campaign which is transformative. This rang true to us. and we are glad to not only work with them but, with their vast network of affiliate businesses which range from music technology solutions. fitness & lifestyle technology and app development solution"

The company's manager, Mike Zhang said they chose the Kenyan afro-pop band as they are not only the best fit but the natural choice for the path they as a youth-centred brand aim to pursue.

"They are the very embodiment of why young people should make their own way through life regardless of the challenges they face along the way," he concluded

The group will be launching this new product in Mombasa mid this month.