The Kenyan music industry has come a long way. Daily, new artistes rise, each trying to break into this lucrative and talent-driven industry, hoping that they too can rise to become the next big thing in the industry.
A deeper and more genuine appreciation of local artistes has evolved with a broader appeal cutting across social classes in the country. And I must say Eric Wainaina is one of the musicians to watch out this year. The extent of the appeal and acceptance has transcended even beyond the shores of Kenya with these artistes building for themselves the revered status of international stars owing not only to the production of better quality music but also the immense creativity seen in producing high quality music videos.
Eric talks about his new song and advises the upcoming talents to keep on working hard.