A week ago, Kenyans were inundated with information about the exclusive wedding held at the Marula Manor between Dennis Okari and his beau and the mother of his child Betty Kyalo.

The most intriguing thing for someone such as me was the fact that the wedding was an ad for various corporations. Do not get me wrong, I think this showed alot of business savvy the couple clearly has but still, the wedding was one big ad.

Perhaps I should start by explaining what sponsored content is. Sponsored content is a type of ad that is product placement without it being garish about it. It is subtle. Say perhaps I talk about the laptop I am typing this on. That would be sponsored content. However, when we go deeper into it, sponsored content has a form that seems to blend in such that you do not even know it is an ad. That is called Native content. That is exactly what happened during the Dennis Okari and Betty Kyalo.

Man! The entire wedding read like a catalog. Cars provided by, hair done by, make-up done by... And so on and so forth. These guys probably spent nothing on their wedding -well, save for the cost of their breakfast.

That right there is a new trend! Why pay for anything when corporates can cover the charge!