Since it's inception back in 2010, Instagram a photo and video sharing social network has tremendously grown to become one of the most popular social platforms.

With the network regarded as the top social platform for engagement, celebrities have increasingly favored the site compared to the likes of Twitter and Facebook, as they use the platform to engage with their millions of fans worldwide.

As time went by the same celebrities opened up accounts for their babies where they share literally every single milestone achieved by their kids. From their first laugh to their first words.

In return the accounts have seen them earn millions in endorsements a trend which has since been picked up by Kenyan celebrities, most notably celebrity couple, Size 8 and DJ Mo.

The two gospel celebrities have a special Instagram account for their daughter baby Ladasha, which they post everything surrounding their gorgeous baby.

The account has since amassed a total of 250,000 followers making baby Ladasha one of the most followed babies in East Africa.

Asked why they saw the need to open up a page dedicated to their baby, DJ Mo straight up revealed that they knew she would definitely attract a huge amount of followers, and in return that would attract a couple of endorsement deals, which has already happened.

“We knew that Ladasha would potentially attract a lot of followers when we opened her account, but more so, we prayed that she would get roles as a child ambassador which has happened,”

DJ Mo said in an interview with Pulse magazine..

“When you get a baby and you love photos, best believe that your phone will be full of baby photos. Size 8 and I have too many photos of Ladasha and that allow us to keep posting on her page, sometimes on a daily basis,”

“Before opening the account, Size 8 and I knew that there would be a huge following on her page with some even posting random comments, but we decided to look at the bigger picture. Either way, we would be posting Ladasha on our personal pages to an even bigger audience so why not just open a dedicated page for her so that we could still run ours?”

He added.

Asked if he never thought the couple would be exposing their daughter to harm when they post about their daughter going to school plus other details that would potentially expose her to people with bad intentions, DJ MO answered.

“For a start, we didn’t put the school name online, of course we have to be keen in regards to how much information we share with the world about our daughter. We know that not everybody has good intentions but we can’t always live in fear. So many other babies have pages online and nothing has happened.”