Africa’s leading music streaming and download services is joining the big leagues as It partners with Universal Music Group (UMG) in a new landmark licensing agreement.
Boomplay, which established itself as the most popular streaming service in Kenya will distribute music from UMG, which is the first major music company to license its catalog.
Under the terms of the multi-year agreement and effective immediately, Boomplay will distribute music from UMG’s world-renowned labels through its streaming and download platform in Nigeria, Ghana, Kenya, Tanzania, Rwanda, Uganda and Zambia.
Speaking at the announcement of the deal, UMG Executive Vice-President, Market Development Adam Granite said, “We’re looking forward to working with Boomplay as we provide our African artists a range of creative, marketing and promotional resources to accelerate their careers within this vibrant and growing music market.
“This agreement will help UMG artists to reach new audiences, whilst boosting the African streaming experience to benefit both music fans, artists and songwriters.”
Earlier this year, UMG announced the launch of Universal Music Nigeria, a new division within Western Africa to provide artists with opportunities throughout the region and to provide Pan-African talent a launch pad for wider international excuse. This latest move shows UMG accelerating their focus on the growing African music ecosystem.
Ezegozie Eze Jr, General manager Universal Music Nigeria said, “This partnership extends our reach and makes our artists’ music accessible to millions of African music lovers.
“We are delighted to be the first global music company to partner with Boomplay and look forward to bringing the extraordinary creativity of our artists to as many African users as possible.
Also commenting was Boomplay’s CEO joe who said, “Boomplay is determined to continue the music passion point of Africans in a legitimate way, especially Boomplay users, and teaming up with a major music company in the global music industry like Universal Music Group, offers yet another significant opportunity for us to do so.
Boomplay is a music streaming and download service owned by Transsnet Music Limited. Boomplay houses millions of songs and videos, connecting music lovers with their favorite songs anytime, anywhere. Boomplay currently has over 36 million users, out of which, over 10 million are from Google Play store, and the rest from global pre-installation on TECNO, Infinix & itel devices. The service is currently available for Web and Android use. The app, which won the Best African App at the 2017 Apps Africa Awards, allows its users to stream and download their favorite songs and videos, as well as subscribe to a plan in order to save music for offline play. Over the years, different payment platforms have been introduced and music lovers are able to pay for music via mobile money, bank cards or Boomcoin cards. Boomplay aims to build the largest and most sustainable digital music ecosystem. Find out more here.
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group is a Vivendi company. Find out more here.
For more information contact:
For Universal Music Group contact:
James Murtagh-Hopkins / +44 203 932 6822 [email protected]
For Boomplay Contact:
Tosin Sorinola / +234 8166896617 [email protected]
Martha Huro / +254721366092 [email protected]