Posh Palace CEO Susan Kaittany has finally spoken out on the massive fallout with Betty Kyallo.
In a candid interview seen by Mpasho.co.ke, Susan explains that the KTN news anchor was a social media influencer. She did not put in a dime into the investment of the business.
Incase you missed the first series of this juicy saga, read why Susan fired Betty in the link below.
“I met Betty Kyallo when she was planning on getting married. It was a celebrity wedding. Thereafter we sponsored the wedding, we sponsored the honeymoon to Dubai and Mauritius and after that, we became friends. And of course having done the influencer marketing with her for our events and travel company, I really wanted them to be happy. I knew that if Kenyans saw them happy then definitely it would reflect very well on our company.”
She added, “And that is exactly what happened. So I thought the same kind of marketing would work for Posh Palace. And that is why I brought her on board. Along the way, it did not work out, unfortunately.”
A year into the business Susan found out that social media marketing is not pushing the Posh Palace brand as she would like it to. And that influencer marketing was not converting into sales. At. All.
She did what every sane business person would do. Susan asked Betty to sink in Ksh 20m so that she can have 50% equity backed by actual capital in the business.
“I gave her that opportunity but of course, the thing about influencers is they are not used to having to give capital for anything. Or pay for anything. When you sink Sh40 million into a business, really, it cannot amount to influencer marketing. Then in that case, I can afford to pay an influencer marketer Sh200,000 per month for that service, if you compare it to the value of the business. So, that is why in the long run it just could not work.”
According to Susan, Betty could not raise the capital and it took too long. During that period, Susan said that Betty concentrated more on raising her profile as Betty and not as an ambassador of Posh Palace.
It was shortly after the ultimatum that Betty called cops of Susan.
“The cracks started showing when it became more about her than the business. Yet, I was the one doing all the hard work, putting in the capital. Over the long run the cracks would definitely show. When they did show, I said, I have to be practical, we may have had a friendship but it is business. We have to be real; we cannot hide it or pretend. That would have gone only so far.”
Betty then went an opened her own salon, Flair and poached over half of Susan’s staff.
“Everyone has their hair done, from your mother down to the nanny. So there is enough for everybody. We need to employ our marketing strategies across the board. Also, possibly, people will walk into your store, not because of somebody, but because of the services you offer,” Susan explained.
Adding, “In the long run you realise that people don’t even know who this influencer is. It is true, because the kind of clientele I attract don’t even know [her]. I did not know who she was when my husband was introducing me to her. I don’t watch TV. And who I am is my target audience. You could be popular in Kenya but you are not relevant to my target audience unless I am selling airtime or milk to the masses. Right?”