Avengers Endgame is an event movie. That means, everyone you know (Assumptions! Assumptions!) wants to see it, as it is the culmination of the Marvel cinematic universe-more than 20 movies worth.
I recently tried to get a ticket and the lengths I had to go to get one were extraordinary. The IMAX experience at most theatres I called reported that most cinema’s had been booked 3-4 days ahead!
I went to an online ticket store, Kenya Buzz and tried to order an Avengers Endgame ticket. What I saw there was pandemonium. Tickets were going at a fast clip. A seat that you were in the process of buying, would sell out, snap! (Avengers reference right there.)
And I wasn’t the only one struggling to get a ticket. Popular writer, Philip Etemesi, experienced the same. He wrote on his Twitter page:
Avengers tickets sold out till next week Thursday at IMAX. Wow!
I called the Kenya Buzz offices and asked if they had experienced this type of situation before. A source who did not wish to be named told me that Black Panther, which was released in late 2017 had close to the same sort of buzz.
The source said that due to the high demand, the site was struggling to keep up with the demand! Wow! Who knew that Kenyans were a movie-going nation like that?
The success of Avenger’s Endgame is no surprise as it has already broken down several box office records.
The Disney/Marvel Studios film crushed numerous Hollywood records for a global first-weekend box office of $1.2billion, becoming the fastest film ever to break the $1billion barrier, doing so in just five days.
The superhero epic starring Robert Downey Jr., Chris Hemsworth and Brie Larson, among numerous others, was the number one film in the US with a $350million haul, which was aided by an $859million opening throughout other countries.
Endgame broke the record for the fastest film to reach $1billion, which it managed in only five days, compared to the 11 days it took or the previous installment, Avengers: Infinity War.
The new film’s $350million domestic box office bested Infinity War’s $257.6million, and its $859million international earnings also outpaced the earlier movie’s $640.5million global haul.
As well as its US success, the film also enjoyed unprecedented success in China where it made a record-breaking $330m after it opened on Wednesday.
It currently has a 96 percent fresh rating on Rotten Tomatoes, second only to fellow Marvel film Black Panther. Endgame earned an A+ CinemaScore rating, an indicator of a massive box office success.
In order to accommodate the hoards of moviegoers hoping to see the conclusion to the Avengers sage, Disney placed the film in 4,662 theaters, giving it the largest domestic release in history.
At least 19 locations across the country stayed open 24 hours a day during opening weekend to meet demand for the action spectacle.
With its success already assured, the next target for Endgame will be James Cameron’s 2009 spectacle Avatar, which became the top-grossing film ever after earning $2.78billion during it’s run.
Avengers: Endgame had already broken a box-office record in North America by becoming the first film to gross $156.7million in a single day.