Kikuyu elders have apparently laid a curse on one of the richest Kenyan business men, namely, Royal Media Services owner S.K. Macharia.

About 100 elders who gathered in Ndaka-ini village in Murang'a county on Tuesday said that they were carrying out the act since the media tycoon had "betrayed his community".

The elders performed rituals including slaughtering a single-coloured he-goat and roasting it during their meeting in Gatanga constituency.

They muttered curses against Macharia before piercing the meat with thorns, an indication of the wrath that awaits him.

Kikuyu traditions say this is the worst case scenario for any person and can result in calamities within 90 days from when the curse is placed.

“This is real. It is no joke. We gave him the mandatory 14 days to apologise to the community for exposing them to attacks by other communities especially in this electioneering period,” said Kiarii Rugami.

He said that it was a bad omen for any member of the Kikuyu community to expose his people to enemies, with the intention of causing bloodshed.

He added,

“We have sent delegations to him but he has dismissed the call of the community, leaving us no choice but to go ahead with the rituals. He has denied ever uttering words that could jeopardise the safety of the Agikuyu community. We curse his business. We curse his generations. He is not lucky if you may ask me. Curses do strike."

Ndichu Njuguna, the National Deputy Chairman of Kikuyu Council of Elders, said the exercise will serve as a lesson to the community and deter anyone with similar thoughts.

“We have sacrificed a black goat to appease the spirits and save the community from possible bloodshed. Macharia’s case was that of pride and we cannot wait for bloodshed just to appease an individual. His case is closed,” he said.